Novel Launch

How to Host a Book Launch Party to Sell Out

For many authors, a book launch is an exciting shove of your "baby" out into the world. It's a celebration of completion, an "I did it!" to share. For others, it's a cause for gut-twisting, fingernail-picking nervousness. For me, it was both! If you're planning a book launch, here's how to host a book launch party that might sell out -- just like mine did!

  1. Choose a Venue.This seems pretty obvious, but it can be a tricky decision. You need to decide if you should host the event in a bookstore or somewhere else. In making this decision, consider your most important guests, your VIPs. In my case, the guests whose attendance I value most are my family and friends. While they would attend an event in a bookstore (because they are awesomely supportive), they would enjoy it much more in a relaxed atmosphere, like a bar or coffee house. For this reason, I selected a bar we all frequent for an official "launch," and a local coffee shop in my hometown in order to cater to those hometown folks who could not make it to Denver.
  2. Invite Your VIPs.Of all the people you would like to show up, who is the most important? Who are your VIPs? This is going to be different for every author. It might be family and friends. It might be media. It could be fellow authors. Whoever these people are, consider the most appropriate way to invite them. Paper snail mail invitations? Email? For me, my family and friends use Facebook, so it was a no-brainer to set up a Facebook invite. I also called a lot of family and friends on the phone.

    Another important win for me was asking friends and family to help at the launch. I had a friend who took pictures. Another friend manned the Square Card reader for book sales. Another one helped answer questions when I was busy signing.

  3. Show Off Your Cover Art.Creating an over-sized image of my book cover was the smartest thing I did for my book party. It helps people unfamiliar with your venue to know they are in the right place, is a great addition to photo opportunities, and helps passers-by gain familiarity with your book. Plus, you spent time and / or money creating this gorgeous art. You deserve to show the world your stuff!

    To make mine, I purchased a foam tri-fold display board, which was about $20. I also visited Staples Copy & Print and ordered a two-foot by three-foot poster of my book cover, which was also about $20. I adhered the poster to the BACK of the display board using double-sided tape, which was $2.  Once adhered, the "arms" of the tri-fold can flip out to hold the cover upright, eliminating the need for an easel. One less thing to carry the night of!

    The quality of the poster I received was sensational. I still cannot believe how amazing it looks, even up close. As you can see, it was well worth the $42.

    Samantha Peterson & Brittany Conrad Dynam Novel Launch Party at Our Mutual Friend Malt & Brew Denver Colorado

  4. Do What Feels Right to YOU!I cannot emphasize this point enough. If you're hosting a book launch party at a super-fancy wine bar, and you're neither a fan of wine nor super-fancy, you will spend the entire evening feeling uncomfortable. If you hate public speaking, don't feel compelled to do an excerpt reading. If you love food and can't imagine a party without it, order what you like. If you don't care and don't have the money, don't!

    This is, after all, a celebration of you! You did it! Enjoy the party! And enjoy it as YOU, in your natural, authentic, completely unique way.

  5. Promote, Promote, Promote.Promote your book launch party with whatever budget you have, even if that budget is $0.  I used Twitter, Facebook, and Pinterest. I also submitted the event to local event organization websites, like, Westword, and These are all free, just make sure you give them enough time to get it up and on the site after submitting!
  6. Encourage Sharing.Some of the people who attend will want to share their fun-time vibes through social media. Help them! I created a sign with my social media sharing hashtag -- #DynamBook -- for free! I also included a QR code linking to the book on Kindle, in case attendees wanted the e-version as well.

    I already had an 8.5" x 11" document frame, so this was a cinch! And it's another thing on your table to generate interest. Millennials like me love to have a reason to share via social media. The hashtag generated as much interest at the party as the book cover!

    Dynam Novel QR Code Sign

  7. Say "Thank You!"Talking to every person who is kind enough to attend your launch and extending a heartfelt "thanks" is extremely important. These people had plenty of options for entertainment. They chose your party! That means a lot, and they deserve some appreciation.


I was lucky enough to sell over 50 copies! I should have ordered far more, but since most of my friends already ordered copies in advice I assumed that would be enough. Good luck to fellow authors in their book launch parties. Hopefully this helps!




Denver Novel Launch Party for Dynam

Hey Everyone! As you know, I hosted the official Dynam novel launch party on Friday, December 13th 2013 at Our Mutual Friend Malt & Brew. The launch was a great success! I was lucky to have a large number of friends, family, and strangers in attendance. Here are some details and photos about this Denver novel launch party!

The Venue

In case you haven't been there, Our Mutual Friend Malt & Brew is an amazing micro-brew on 28th and Larimer Streets. They opened one year ago, and have contributed to the rapidly expanding neighborhood atmosphere in Five Points. I am lucky enough to know a few of the employees at OMF, which is why my party was hosted there. (They are also mentioned in the book! Can you remember what page?)

Our Mutual Friend Malt & Brew Logo

Our Mutual Friend Malt & Brew Denver Colorado

Our Mutual Friend Malt & Brew Denver Colorado

Our Mutual Friend Malt & Brew Denver Colorado

The Set-Up

I made a giant book cover because it seemed like a fun thing to do. No other real reason. I have two amazing friends who brought flowers (awww!) so those dressed up the table nicely. In the lower right picture, you can see Jaime Palmucci, who is the cover model!

Samantha Peterson & Brittany Conrad  Dynam Novel Launch Party at Our Mutual Friend Malt & Brew Denver Colorado

Denver Author Samantha Peterson Dynam Launch Party Our Mutual Friend Malt & Brew Denver Colorado

Jaime Palmucci & Samantha Peterson at Dynam Novel Launch, Our Mutual Friend Malt & Brew, Denver Colorado

The People

A large number of people showed up, but unfortunately I neglected to get a final count. Maybe next time!

Rick Peterson, Justin Peterson, Chris Depew at Dynam Novel Launch Party at Our Mutual Friend in Denver Colorado

Me and my big brother!

Justin Peterson & Samantha Peterson Dynam Novel Party Denver Colorado

This big crowd of people is from my hometown of Arnold, Nebraska!

Dynam Novel Launch Party Denver CO

Dynam Novel Launch Party Denver CO

These are my parents, Rick and Barb Peterson, and my brother, Justin Peterson.

Barb Peterson, Rick Peterson, Justin Peterson at Dynam Novel Launch Party Denver Colorado

Rick Peterson, Justin Peterson, Joelle Carlson at Dynam Novel Launch Party Denver

Samantha Peterson Denver Author, Brittany Conrad, Glenn Pelster

Thanks everyone for the support and love! I was truly touched at the number of people who came out, and the book sales weren't too shabby either!



30% Off Any Book With Code BOOKDEAL - Amazon Black Friday Book Promo

Hey Everyone, 30% Off with Code BOOKDEAL - Amazon  Black Friday Book Promotion I'm so excited! has a promotion for Black Friday on books! Since they almost never do this, and since coupon codes are a recent addition to Amazon, it's pretty cool!

The deal is for 30% off any book with code BOOKDEAL.


Terms & Conditions

▪ To use this promotion, you must enter "BOOKDEAL" at checkout under the "Gift cards & promotional codes" section to receive 30% off any one book.

▪ This offer is only valid on print books. Excludes Kindle eBooks and Audible Audiobooks.

▪ The promotion is valid for a limited time only, from November 27, 2013 at 9pm PST to December 1, 2013 at 11:59pm PST. Amazon reserves the right to modify or cancel this offer at any time.

▪ Offer only applies to products sold and shipped by

▪ Limit one promotional code per customer and account.

▪ The maximum benefit you may receive from this offer is $10.

▪ Offer good while supplies last.

▪ Offer is non-transferable and may not be resold.

▪ The offer discount will be allocated to the highest priced book in your order.

▪ If any of the products or content related to this promotion are returned, the value of the offer will be subtracted from your return credit.

▪ This promotion may not be combined with other offers, including promotional certificates.

▪ Items must be purchased in a single order and shipped at the same speed to a single address.

▪ If you violate any of the Terms & Conditions, the promotion will be invalid.

▪ Void where prohibited.

▪ Shipping charges may apply to discounted and free promotional items.

▪ Offer does not apply to Amazon Gift Cards.


Don't forget to share with your friends! Even if they don't like this genre of book, they might like to get something else!


Dynam Denver Book Launch Party at Our Mutual Friend Malt & Brew!


It's all ready to go! Dynam is officially for sale! I've spent the last year:

  • Writing
  • Re-writing
  • Editing
  • Realizing it wasn't good enough, and editing again
  • Hiring an amazing copy-editor, Susan from Adirondack Editing to clean up my messes
  • Fixing all of my mistakes
  • Discovering that formatting a book is WAY more challenging than one could ever guess!
  • Accepting the help of amazing friends for cover art, website help, and design suggestions
  • Drowning in marketing options

And it's finally ready!

The official Denver book launch party will take place in Denver, Colorado on December 13th at Our Mutual Friend Malt & Brew. I am lucky enough to be friends to a few of the people who own and work at this fantastic Denver landmark. They brew some tasty beer, and the atmosphere is perfect for the Dynam launch party. They are also mentioned in the book. Can you guess what page?

The party is "Buy a Book, Get a Free Beer!" so make sure to bring your confirmation code from and you'll get a free one, on me! Click the banner below for more details.

Friday the 13th could be good or bad! What's your vote? Are you superstitious?

Dynam Denver Book Launch Party



To begin, Dynam will be available on Amazon as a paperback, and on Kindle, Nook, and Kobo as an ebook version. Are there other versions you would like me to add?



Goodreads Giveaway for Dynam!

Hey All! I'm running a Goodreads giveaway for my novel starting TODAY!


For those of you that have toyed with the idea of running a giveaway, but haven't quite figured out if you want to do it, I highly recommend it. This is my second giveaway for my novel. The first one had over a thousand entrants! As giveaways are completely free (except for the cost of mailing the book to the winner) you have nothing to lose and everything to gain. Plus, it's a way to connect with new readers!

Many excellent articles exist online about Goodreads giveaways and how to gain the maximum benefit from these marketing tools. My favorite is an article by Emlyn Chand on Novel Publicity & CO's website. She discusses how the strategy laid out on Goodreads website is not necessarily the best idea. She's done research to support her own ideas, which I followed to much success in my giveaway.

443 people have Dynam on their to-read list! I hope you will add it to your list as well!

Goodreads Book Giveaway

Dynam by Samantha Peterson


by Samantha Peterson

Giveaway ends November 27, 2013.

See the giveaway details at Goodreads.

Enter to win

Thanks for entering, and please share with your friends if you know other people that enjoy freebies!